If you want to successfully promote all your products and services on the web, then Skill Base is the place to be for all workshops and courses in (Internet Marketing) SEO/SEM.
We are happy to announce the launch of a full-fledged course in the emerging trends and the importance of SEO (Search Engine Optimization) and SEM (Search Engine Marketing)
This course introduces the student to an exciting world of Search Engine Optimisation and Search Engine Marketing. The course content is packed with all the advanced topics of SEO/SEM.
Overview
SEO course offered by Skill Base provides its students complete and thorough knowledge of Search Engine Optimization, which is indispensible for the success of online business.
Our training program in SEO/SEM imparts not only theoretical but also practical knowledge-how as well, hereby giving you that cutting edge experience to perform well in the Internet Marketing era and experience the proud feeling of being one of the best Internet Marketers in the industry.
Course Curriculum
The Whole course is divided in to Four Phases
Phase – I [Web & Search Engines]
Introduction – Internet Marketing / SEM
Need of Search Engines and IM (internet marketing)
How Search Engine Works?
Development of our own Search Engine
Caching, Crawling & Indexing
Search Engine History
Hack with Google (Google Commands)
Creating our own web site/Portal
Domain Name Registration
Web Hosting & SEO
& Working of Robots
How does .htaccess works?
HTTP Headers
Real Time & Automated Visitors
Google Algorithms
Google Updates
Google Terms
Let’s make our browser Search Engine Informative
Phase – II [Analysis & Optimization]
Analysis (Website & Competitor)
Keyword Analysis & Research
How to make a SEO Plan?
Content Optimization
Search Engine Optimization
On-Page Optimization
Off-Page Optimization
Social Media Optimization
White Hat / Black Hat
Phase – III [Google Tools]
Google Analytics
.
Google Web Master Central
SEO Tools
Phase – IV [Google Adwords]
Introduction to Search Engine Marketing & Google Adwords
Basics of PPC Advertising
Google Ad words Terminology
Google Ad words Features
Google Ad words Benefits
Account Setup
Ad Creation
Defining Bidding Strategies
Tracking Ad Performance
Google Desktop Adwords Editor
Who can join this course?
Any professional who is interested in making headway in online selling will benefit from this course. It is highly recommended for marketing professionals and IT professionals like website designers, web content-writers, web developers, web testers, etc.
Prerequisites
Prerequisite: Working Knowledge of HTML and Internet as well as Search Engine
